The next chapter
We believe that the next decade of banking will be defined by value-driven ecosystems where product developments will benefit our communities through increased access to financial resources. We also believe in data-driven insights that will enable consumers to have more control over their financial and digital lives.
Lastly, we believe that financial services institutions can achieve long-term stability and value by investing in innovative technology that positions them to understand a customer’s financial journey on a deeper level, and be there for them every step of the way.
All financial milestones matter, but mortgages in particular tend to elicit a variety of emotional responses. From its natural meaning to the assigned symbol of an important – yet historically arduous – life event, both the meaning of mortgage and the process itself have changed significantly. But what do mortgages mean to Blend?
At Blend, mortgages mean starting a new chapter in life’s story – buying a house and making it a home. They are critical to building a solid financial foundation. And mortgages are integral to our own origin story. Contributing to the modernization of the mortgage process has given us our own solid foundation that has allowed us to strengthen and expand our infrastructure to power our vision for the future of banking.,
Origin stories help explain why things are as they are, but they also give insight into what they can become. Words change meaning all the time, and over time. Through our modern lens, thinking of a mortgage as a death pledge seems extreme, and isn’t exactly aspirational. And although the mortgage process is often met with a groan, it actually used to be a fairly simple concept: an exchange of money between lenders and borrowers that makes homeownership — and all that it supports — possible. From the start, that’s been our mission at Blend: revisiting the simplicity of mortgages as we take them from transactional to experiential. Transforming both the mortgage process and mindset was just the first step of our own journey toward a brighter financial future for all.