Originations
A faster, more engaging mortgage experience
Create a home loan process to reach a wider borrower audience from pre-application to close.
Equip teams to provide personalized experiences
With features that enable customers to feel understood, your borrowers will know they’re in the right hands.
Application intake
Provide an easy and intuitive application process through a borrower loan app with educational, dynamic questioning and self-serve capabilities.
Purchase Affordability
Establish trust and qualify leads even before application with our loan scenario simulator and soft credit pulls.
Intelligent follow-up engine
Stay on top of outstanding tasks and identify up to 65% of conditions upfront with triggered, automated follow-up notifications.
Soft credit pre-qualification
Give borrowers a great first impression with a soft credit pre-qualification that reduces friction, cuts costs, and protects them from tri-merge solicitation.




Customer-centered features every step of the way
Prioritize your borrowers with product features that make their homeownership journey easier.
“Having a singular, device-agnostic home-lending platform is of paramount value for us.”
Jay Romanovsky
Director of IT Systems, Affinity Federal Credit Union
170%
YTD net income total of mortgage division compared to budgeted value
8 days
time reduced from manufacturing cycle within 6 months of implementation
80 loans
active pipeline volume handled by processors with Blend
“The time savings through origination, processing, and underwriting has allowed us the opportunity to serve more members, capture more business, and streamline our process.”
Julio Rios
Vice President of Mortgage Lending, University Wisconsin Credit Union
33%
increase in loan volume above market growth rate
12 days
decrease in loan cycles
$2866
ROI from Blend per loan
“Meeting customer expectations is a key component of staying competitive in the industry — and the importance of agility in regards to our strategy can’t be overstated.”
Kyra Kent
SVP, Director of Digital Origination Strategy, BOK Financial
72%
of the cost of an in-house build
25%
of small business checking and savings volume for the bank
50%
accounts created from new customers
Take your borrowers on a frictionless loan journey.
Sign up for a personalized demo.
See how companies are using Blend features
Relationships are key to mortgage success (forget interest rates, loan products, and volume)
Read the articleHow Atlantic Coast Mortgage uses Blend to deliver a frictionless borrower experience
Read the article