On-Demand Video
State of Consumer Banking: How to Turn Consumer Lending Relationships into Primary Deposit Accounts
New American Banker research plus live demos of single-session account opening that turns loan applicants into primary deposit holders.
Key takeaways:
- Primacy drives P&L: 92% of banks call winning the primary relationship critical, and primary account holders hold 10x more deposits.
- The integration gap: 79% use consumer lending to grow deposits, but only 31% have fully integrated workflows.
- Friction costs applications: 3.4x more online applications are abandoned than completed, and only 33% can open a second product in one session.
Jac Niarhos
Product Manager, Blend