Blend gets results

  • Up to 89%

    Percentage of borrowers that submit applications started in Blend

  • Up to 67%

    Year-over-year volume increase reported by loan teams

  • Up to 7 days

    Total time trimmed from average loan cycle

Mortgage interaction interface

Customer acquisition

  • Personalized customer experience
    Offer easy single sign-on (SSO) authentication and applications pre-filled with existing banking information on any digital device.
  • CRM referrals
    Acquire new customers with marketing efforts that convert at higher rates. Send automated, pre-filled Blend invitations straight from your preferred CRM.
  • Loan Officer Mobile App
    Enable loan officers to capture and qualify leads in the moment of intent and get borrowers started with an application immediately — any time anywhere.
Mortgage pre-approval interfaces

Application and approval

  • Self-serve Pre-approval
    Increase funding rates by delivering a low-touch, guided initial application and approval decision. Build customer confidence and reduce the likelihood of comparison shopping.
  • Lender Pre-approval Builder
    Quickly capture in-person or phone applications, run credit, select product and pricing, pull fees to estimate closing costs, run AUS, and generate pre-approval letters — all within Blend.
  • Lender Co-pilot
    Provide real-time assistance at any point during the application process. No matter where the applicant or loan officer may be, helpful guidance is available.
Mortgage bank account import interface

Data verification

  • Data connectivity
    Allow borrowers to connect directly to their asset, payroll, and tax accounts. Connected assets are automatically eligible for both Fannie Mae D1C and Freddie Mac AIM.
  • Investor-accepted asset statements
    Eliminate tedious bank statement requests. Blend Generated Asset Statements are accepted by GSEs in lieu of account statements on Conventional, VA, and FHA loans.
  • Income & employment verification
    Reduce manual downstream work. Automatically initiate income and employment verification via The Work Number by Equifax® at the time an application is completed.
Borrower and loan officer product interfaces

Conditions and document collection

  • Loan Hub
    Provide visibility into loan status and outstanding tasks. Applicants can complete conditions by connecting financial accounts, mobile document upload, and e-sign tools.
  • Automated conditions
    Analyze borrower data and documents to automatically detect issues and surface them at the time of application, reducing the number of processing and underwriting touches needed.
  • Lender Follow-ups
    Enhance team collaboration and borrower communication with a single dashboard for loan teams. Create custom and templated needs lists while managing all borrower requests.
Mortgage insurance interface


  • Home Insurance
    Expedite time-to-close with a guided home insurance workflow. Help borrowers provide evidence of insurance, or if needed, enable them to shop for and buy a policy directly within Blend.
  • Disclosures
    Easily capture electronic consent and digitally manage both initial and closing disclosures. Includes e-sign, compliance tracking, and integrations with LOS and document generation providers.
  • Rep and warrant relief
    Reduce the risk of repurchase. Blend loans are instantly eligible for Fannie Mae D1C and Freddie Mac AIM programs, providing verification of assets, income, and employment.
LOS and CRM integration selection screen

Integrations and APIs

  • LOS
    Collect and transfer loan information, automate verifications, and deliver disclosures, all with minimal friction to your customers and supporting teams.
  • CRM
    Capture leads, recapture abandoned apps, and provide a seamless path from lead to loan. Take advantage of automated pre-filled invites and two-way data sync between systems.
  • Blend APIs
    Create a holistic experience using Blend’s public APIs. Build powerful custom integrations that connect disparate systems and data sources.
Illustration of the Blend reporting dashboard


  • Reporting Dashboard
    Use interactive tools to access your Blend data and consumer insights. Quickly view key metrics about application activity and generate flexible reports.
  • Pre-built reports
    Engage with interactive data visualizations and display metrics that can be filtered by custom date ranges and loan types. Quickly download structured reports for detailed analysis.
  • Reporting API
    Customize data for your needs. Easily sync data from Blend to existing business intelligence tools or other internal systems for full control.