Smart personalization starts here
Blend commissioned Forrester Consulting to evaluate the state of personalization in the financial services sector. Forrester conducted an online survey with 324 decision-makers at banks in North America, as well as 2,137 banking customers, to explore this topic.
Inside this study, you’ll find:
- Real insights from banking customers and industry decision-makers
- The many dimensions of personalization maturity for the banking sector
- Strategic recommendations to plot your course for capturing the long and short-term business benefits that smart personalization can deliver
Banks looking to improve their personalization programs can use this study to explore the areas where mature banks have leveraged truly exceptional personalization to successfully differentiate from the competition, delight customers, and realize major business benefits.