The Path to Primary Financial Institution Status on-demand | Blend
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The Path to Primary Financial Institution Status

Insights from Aite-Novarica on building trust, harnessing data, and delivering proactive experiences that win against challenger banks.

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Key takeaways:

  • Win the first interaction: Discover why 64% of consumers open new accounts outside their primary bank, and how frictionless onboarding builds lasting trust
  • Beat challengers at their game: Learn what legacy banks can replicate from neobanks while leveraging advantages they can’t match
  • Harness data for proactivity: See how propensity models and customer-centric design deliver the right offer at the right time
Darrell Noble
Product Marketing Manager at Blend
Stewart Watterson
Strategic Advisor, Retail Banking & Payments at Aite-Novarica Group