Blend gets results

  • 8 minutes

    Borrowers can complete an application in as little as 8 minutes.

  • Up to 20

    Calendar days shaved off home equity loan cycles

  • Up to 11%

    Year-over-year volume increase for home equity products

Home equity applicant interface

Customer acquisition

  • Personalized consumer experience
    Personalize the experience for existing customers. Offer easy SSO authentication and applications pre-filled with existing banking information on any digital device.
  • CRM referrals
    Acquire new customers with marketing efforts that convert at higher rates. Send automated, pre-filled Blend invitations straight from your preferred CRM.
Home equity co-pilot interface

Application intake

  • Flexible application templates
    Configure HELOC and HELOAN applications according to your unique requirements. Collect only the desired details with flexible data collection templates for assets, income, and other consumer information.
  • Lender Co-pilot
    Provide real-time assistance to borrowers at any point during the application process.
  • Tailored application intake experience
    Customize your application intake experiences. Offer a streamlined application intake process for experienced loan officers. Provide in-branch and call center staff with all the guidance and scripting needed.

Data verification

  • In-app connectivity
    Allow borrowers to connect directly to their asset, payroll, and tax accounts through a simple and trustworthy experience.
  • Income and employment verification
    Reduce manual downstream work. Automatically undertake income and employment verification via The Work Number by Equifax® at the time an application is completed.
  • Single or tri-bureau credit pull
    Configure credit pulls through our integration partners to meet your needs. Provide the appropriate depth of data needed for each application type.

Conditions and documentation collection

  • Loan Hub
    Improve the customer experience with a portal that gives visibility into loan status and outstanding tasks. Applicants can complete conditions with payroll and tax connectivity, mobile document upload, and e-sign tools.
  • Automated conditions
    Analyze borrower data and documents in real time. Automatically detect and surface issues at the time of application, reducing the number of processing and underwriting touches required.
  • Lender Follow-ups
    Enhance intra-team collaboration and borrower communication with a single dashboard for team members. Create custom and templated needs lists and manage all borrower requests.


  • Disclosures
    Easily capture electronic consent and digitally manage both initial and closing disclosures. Includes e-sign, compliance tracking, and integrations with LOS and document generation providers.
  • Blend Close
    Extend your customers’ digital mortgage experience through close with a turnkey solution for all closing types: remote online notarization, hybrid, and wet-sign.


  • CRM integration
    Increase application conversion with a seamless integration and two-way data sync between the CRM and Blend.
  • LOS integration
    Free up your technical teams and speed up time-to-deployment. Out-of-the-box integrations with key LOS systems and robust public APIs enable powerful custom integrations