Brand Marketer, Digital

San Francisco Marketing Full-time

Blend helps lenders maximize their digital agility. Our digital lending platform is used by Wells Fargo, U.S. Bank, and other leading financial institutions to increase customer acquisition, improve productivity, and accelerate the delivery of any banking product across every channel. We process more than $3.5 billion in mortgages and consumer loans daily, helping millions of consumers get into homes and gain access to the capital they need to lead better lives.

Blend is seeking a performance-oriented digital marketer with a knack for identifying the right message and medium to join our brand marketing team. This individual contributor will play a sizable role scaling our personalization efforts across digital including social and website. You will be responsible for creating content for and engaging with our social communities, driving creative and performance components of integrated programs, and supporting digital and web optimization projects. The position calls for curiosity, hands-on production, attention to detail, and strong project management. 

You will be joining a team of highly collaborative self-starters, committed to learning, innovating, and continuously improving.

How you'll contribute:

  • Scale and maintain personalization efforts across priority user journeys on Blend.com and other digital properties
  • Provide community management and campaign support across social and digital programs
  • Concept and execute digital campaigns and content that will attract, engage, and convert
  • Launch, update, and optimize content on Blend.com and marketing landing pages
  • Build end-to-end digital journeys for every funnel stage that result in strong conversion
  • Partner with web developers and marketing operations to establish and maintain best practices 
  • Maintain high quality standards for creative and messaging
  • Measure and report on digital program performance, distilling learnings into actions

Who you are:

  • 3+ years B2B digital marketing experience, Saas background preferred 
  • Strong technical marketing mindset and toolkit
  • Experience managing both the creative and performance components of marketing programs
  • Hands-on experience with digital marketing platforms (e.g Google Ads, LinkedIn, Facebook, Twitter, Marketo, Google Analytics and Wordpress)
  • Strong interpersonal and communication skills and an ability to work effectively across a number of internal and external partners
  • Creative thinking and problem solving abilities; an interest in learning new marketing strategies and tactics

Bonus Points!

  • Experience with or strong knowledge of financial services
  • Short form copywriting skills and a creative eye 
  • Familiarity with 6sense and/or ABM program execution

Benefits & Perks:

  • Meaningful equity and a 401(k) plan
  • Comprehensive health benefits 
  • Wellness benefits covering a variety of wellness activities, fitness classes, fitness equipment and more 
  • Stipends for work from home setup, internet, and meals
  • Company-wide mental health days 
  • Weekly remote all hands
  • Flexible work schedule, with open vacation policy
  • 16 weeks of paid parental leave

Blend is an equal opportunity employer that values diversity, inclusion and belonging. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status disability status, or any other characteristic protected by law. We will consider for employment all qualified applicants with arrest and conviction records in a manner consistent with applicable law, including the San Francisco Fair Chance Ordinance.

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