AI for Real ROI: A Framework for Financial Institutions

Artificial Intelligence is no longer a future-state technology—it’s already reshaping how banks and credit unions operate. But while AI is often discussed in abstract terms, Srini Venkataramani, Blend’s Head of Product, Technology and Client Operations, outlines some practical ways financial institutions can realize measurable value today.

“We’re seeing conversion rates rise from 30% to 60% by reducing friction with AI. That’s not a promise—it’s happening now.”

— Srini Venkataramani, Blend

The Three-Part ROI Equation

In the interview, Srini outlines a simple framework for how banks and lenders are recognizing ROI from their investments in AI use cases:

1. Reduce Cost-to-Originate in Lending
Mortgages and consumer loans often cost banks thousands in manual processing and document-handling operations. Using AI—especially to streamline processes around document classification, data extraction, and data validation—those costs drop significantly.

2. Increase Conversion Rates
If abandonment rates are high, AI can help bring them down to earth. By automating key friction points in the application journey and personalizing applications with prefilled data, banks and lenders can double conversion rates overnight. Blend customers are already seeing results through the AI capabilities embedded in the Rapid Home Lending suite.

3. Drive Cross-Sell and Net Revenue Retention
With AI surfacing smarter offers at key moments, banks can deepen relationships and expand revenue from existing customers. Srini compares this to how SaaS companies manage “net revenue retention”—a metric he recommends that traditional banks should adopt.

Proof Over Hype

One of the most compelling things about this POV is that it’s grounded in data, not buzzwords. Customers using Blend’s digital origination platform are seeing measurable lifts in application pull-through, cost reduction, and product uptake—because the AI is embedded within workflows, not bolted on.

Final Thoughts on ROI of AI

AI isn’t about replacing bankers—it’s about freeing them up to do more of the work that matters. When AI handles document checks and process orchestration, humans can focus on high-value tasks like advising customers and building trust.

Want the full framework?

• Watch the full interview and learn how to apply AI for measurable growth.