Providing a one-stop shopping experience for digital lending tools | Blend

Providing a one-stop shopping experience for digital lending tools

Long ago, when it was time to buy groceries, laundry detergent, and dog food, you had to go to three different stores to get everything you needed. This time-consuming process became taxing for the typical American family as working hours got longer and lives became busier. The need for a change was apparent, and so the superstore was born.

Since then, digital mechanisms have enabled an entirely new level of convenience. Online marketplaces have centralized needs across the spectrum; as a result, consumers have come to expect the simplicity of using one tool to solve most of their needs.

Why should it be any different for lenders?

Through partnerships and integrations, Blend offers a host of features commonly noted by lenders as being important to their operations, conveniently packaged for out-of-the-box results. Combined with a robust set of APIs supporting additional services and features, the era of multiple shopping trips for digital lending tools may be over.

The proliferation of digital providers has resulted in a flood of point solutions, each solving a very specific problem. It’s less and less surprising to hear “there’s an app for that” when any problem arises. Do you lose your keys often? There’s an app for that. Do you have trouble clearing your mind and falling asleep? There’s an app for that too.

But what if you have one main goal that encompasses five different problems? In many cases, you need to work with five different point solution companies in order to achieve your goal. To further complicate the matter, you also have to choose each of the five companies from their many competitors, all of whom claim to solve one of your many problems. This can be a daunting task for anyone to deal with.

Wouldn’t it be nice if a trusted source could evaluate the options for digital lending tools and recommend a path forward?

Integrating a disconnected landscape of digital lending tools

While there isn’t a superstore for all technology needs, Blend is quickly becoming a one-stop-shop for lenders’ digital acquisition and onboarding needs.

The best possible experience we can offer our customers is an integrated one. We thoroughly evaluate the many technologies available in the fintech marketplace, simplifying processes that have yet to be adapted and integrating with complementary solutions that enhance experiences. But we don’t simply Frankenstein these solutions together. Our team marries these solutions harmoniously, creating a seamless user experience for lending teams and consumers alike.

Our partnerships and integrations support us in our mission to remove friction from both consumer banking and home lending processes. We offer pre-built integrations with top providers, including core banking systems, CRMs, data verification providers, LOSs, pricing engines, and document generation providers, as well as with the GSEs. Our APIs also enable rapid development of new integrations.


Under-the-hood partnerships: At Blend, we have a team dedicated to finding top companies to partner with. These partners are often brought into Blend “under-the-hood” and built directly into the Blend platform.

Branded partnerships: Think of those times you see “powered by” or “provided by” when using an application — those are branded partnerships.


What if you already work with a point solution company and don’t want to leave them, but still want to work with Blend to fill in the other gaps? No problem.

We think of ourselves as an open stack solution. While we have the features you need to get the job done, we can also connect with your existing technology for a seamless customer experience. We have three different ways you can integrate with Blend:

First party MuleSoft build: MuleSoft provides the most widely used integration platform for connecting SaaS and enterprise applications in the cloud and on-premise. Blend has built a “connector” within MuleSoft so that anyone can easily build an integration into Blend. This leaves the power and control in Blend’s customers’ hands.

Certified contractor build: Perhaps you don’t have a technical team in-house that can build and control an integration through MuleSoft. Our certified contractor build option is a good second choice. This option is facilitated by Blend on your behalf. We’ve partnered with a certified contractor (TSP Integration Manager) to build the integration between your systems and Blend.

Contractor network referral build: If your integration is so nuanced and unique that it might be the only one of its kind, a contractor network referral build may be best suited for you. These integrations are built and contracted by our customers outside of Blend and then delivered to Blend for implementation.

If you only remember three things …

Working with a bunch of point solution companies is time consuming. Partnering with a platform like Blend simplifies things.
Technology removes friction from the lending process, making it more accessible and less painful for everyone.
Integrations make the magic happen, but the good ones are barely noticeable.

Explore how our integrations and partnerships facilitate your team’s workflows