April 29, 2024 in Challenges and solutions
U.S. Bank shapes the home lending industry with Blend
U.S. Bank works with Blend to meet their customers’ personal financial goals.
Key Takeaways
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Boost client satisfaction: Customer satisfaction with the digital portal has gone up a substantial 20% over the last two years due to simplicity, speed, and transparency.
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Increase loan pull-through: The overall digital experience has helped increase the consumer direct pull-through rate by about 15% over a two- to three-year period.
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Improve top-of-funnel capture: The platform allows the bank to better capture customers at the top of the funnel by offering a low-effort experience (like purchase affordability) before requiring a full application.