Consumer Experience

Putting customers at the center

Applying for a mortgage is one of the most stressful events in a person’s life — but with Blend, it doesn’t have to be.

Conversational interface

Blend’s consumer experience is built for the modern consumer. We worked hard to create an interface that guides customers through the application in clear, easy to understand language. Each step updates automatically based on previous answers, so that applicants only see the questions relevant to them. The result: up to 89% of consumers that start a Blend application, submit it.

Embedded data connections

Blend’s platform connects  to consumer data — think bank accounts and payroll providers — to automatically complete parts of the mortgage application. This speeds up the application process and minimizes tedious manual data entry. Up to 62% of consumers choose to connect to financial institutions.

User-centered design

Applicants are going to get confused. That’s just the nature of the process. With Blend, answers to common, simpler questions are built into the process. Loan officers can instead focus on answering the really tough questions. Blend measures how consumers interact with the application, noting where people get stuck in order to improve the experience and add guidance.

Instant document requests

After the application is complete, Blend instantly surfaces requests for documentation from the consumer. Consumers can easily begin completing tasks and uploading documentation. An average of 55% of loan files have documents uploaded within 2 hours of the loan application being completed, further accelerating the loan cycle.

Omnichannel services

No matter where your loan teams are meeting homebuyers and taking applications, be sure they’re putting their best foot forward. Loan teams can seamlessly start Blend applications over the phone, in person, or send a link to borrowers to complete at home or on their mobile device. More than 50% complete applications after hours and one third do it on a mobile device or tablet. Meet consumers where they are with Blend.

Put your customers first with Blend. Reach out to learn more.