Cement your digital mortgage lending strategy | Blend

Why Blend: Non-Depository Institutions

Integrating digital into the mortgage lending experience

Homebuyers are switching lenders, favoring the convenient experiences offered by direct-to-consumer digital disruptors. With our three-pronged approach, you can combine your signature customer service with the digital experiences today’s borrowers demand.

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Develop a long-term vision with the right partner

Compete with banks and fintechs for the long haul by developing a strategic plan with a trusted partner that incorporates market responsiveness. 

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Invest in digital marketing

Quickly identify prospects then leverage data to personalize marketing efforts and build relationships with those likely to borrow.

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Make your customer experience a differentiator

Compete on more than just rates. Win borrowers with an intuitive digital application experience bolstered by your loan officers’ expert guidance.

Digital engagement is the foundation for mortgage lending’s future. It’s not too late to enhance your personalized customer service with modern, in-demand experiences that position you for long-term success.

We get some really good feedback on our digital mortgage process as being simple, intuitive, and informative.”

Tom Moreno

Chief Information Officer, Lennar Financial Services

“The loan process is very personal. Blend lets us build emotional connections with our customers by providing a simple borrower experience, a value our loan teams recognize.”

Tony Markland

Loan Officer, ALCOVA Mortgage 

A Blend ebook titled New competitive imperatives in mortgage lending: Redefining the customer experience.
Lend better with Blend

Dive deeper into our three-step digital engagement strategy to modernize your mortgage lending experience and meet borrowers where they are — today and tomorrow.