Cultivating primary banking relationships | Blend

Why Blend: Banks

Revitalizing primary relationships in the digital age

Primary relationships are at risk. Consumers are switching banks, gravitating to the fast and easy experiences offered by digital disruptors. With our four-pronged approach, you can win them back for the long haul.

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Deliver smart service and experiences

Consistency is key. Delight consumers and build loyalty with dependable interactions and intuitive application journeys across your entire portfolio.

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Anticipate and serve individual customer needs

Show up for every financial milestone in your customers’ lives, supporting them with tailored offers at the moments they need them.

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Provide a connected omnichannel experience

Safeguard against drop-off by keeping track of your customers’ journeys. Allow users to quickly switch channels without losing progress.

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Enable market responsiveness

Meet the fast-changing needs of today’s consumers by evolving your offerings to rapidly deliver new innovations.

Meaningful digital engagement is the foundation of current and future primary relationships. It’s not too late to build the end-to-end journeys that will impress and secure primary customers for years to come.

We are always looking to make the entire process more convenient for our customers as we know they are busy, and traveling to a bank branch or title company may be inconvenient. Partnering with Blend will enable us to be on the forefront and continue our track record of innovation.”

Eric Somers

Vice President, Digital Lending, BMO Harris Bank

“Blend is constantly improving and looking for feedback. They didn’t stop. The product is constantly evolving. As we go through the years, I know that we will always have the latest and greatest.”

Denise Koresh

Mortgage Operations Officer, Republic Bank

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Deepen relationships with customer insights

Dive deeper into our four-step digital engagement strategy to discover how you can understand each stage of your customers’ journeys, reduce friction, and build loyalty.

Next webinar: 10a.m. PT on February 2, 2023
Mortgage Power Up: Thrive in a Tough Market
Register now