![Preview of Consumer perspectives on lender selection for personal loans](https://blend.com/wp-content/uploads/2024/04/2021PersonalLoans_MarketoGraphics02.webp)
Think rates matter most to personal loan borrowers? Think again.
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Read the summary to get data-driven insights, including:
- The three things driving borrowers to take out a personal loan
- The top reasons borrowers decided to switch lenders
- Important loan application process elements according to primary borrower segments