Turn home equity into your primary growth engine.
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The home equity market is your growth engine for acquisition and revenue. This report reveals how top lenders are modernizing to meet the 2026 demand:
- Solve the closing crisis: Address the 39-day average cycle time and the 50% of applications that stall
- Win the next generation: Capture the 73% of Gen Z homeowners prioritizing speed-to-decision as their primary borrowing KPI
- Centralize for scale: Shift from branch-heavy processing to tech-enabled, centralized fulfillment that increases throughput
- Future-proof with AI: Leverage configurable technology and AI-driven decisioning to adapt to market shifts in days, not months
Homeowners currently hold $11.5 trillion in accessible capital. As mortgage originations remain stagnant, HELOC debt is projected to grow by 9.5% in 2026.
