What credit union leaders are really discussing in '26
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10 insights from the room where it happened
15 senior executives from 11 credit unions, including three of the top 10 in the country by asset size, spent two days in Chicago comparing notes on the most pressing challenges they face in 2026. The report includes insights on:
- Why a loan officer’s homemade spreadsheet is one of the most useful signals in your operation
- How much home lending demand is sitting untouched inside your existing membership
- What’s actually behind the one-in-four members who got their last mortgage somewhere else
- How the institutions managing fraud best are keeping the experience clean for legitimate members while still catching bad actors
- Why cross-sell timing matters more than the offer itself
