Langley Federal Credit Union Goes Live with the Fortimize Blend Salesforce Connector

White rectangular card with Blend and Langley Credit Union lgoso with powered by fortimize + Salesforce below

February 25, 2025 – Langley Federal Credit Union, one of the top 70 credit unions in the U.S., has successfully implemented the Fortimize Blend Salesforce Connector to enhance lead conversion. This new integration allows the credit union to capture and re-engage stalled, abandoned, or declined applications within Salesforce, turning them into potential opportunities. Langley Federal Credit Union emphasizes that the connector helps them proactively assist members in securing financial services they need, improving both engagement and service.

Langley Federal Credit Union, a top 70 credit union in the U.S., has successfully deployed the Fortimize Blend Salesforce Connector, unlocking new ways to capture and convert stalled, abandoned, or declined applications into engaged leads within Salesforce.

As Langley Federal Credit Union shared:

“Without the connector, we were missing the opportunity to handle stalled or abandoned applications. We delight our members by proactively helping them to secure the services that they need and providing a superior experience.”

— Deb Vollmer, Chief Experience Officer

Why It Matters

Today's consumer expects efficiency, personalization, and proactive engagement. By integrating Blend's Consumer Banking Suite with Salesforce, Langley Federal Credit Union can:

Boost Conversion Rates: Automatically recover lost applications by creating leads from abandoned or declined applications.
Enhance Sales Efficiency: Equip teams with insights and customer data to deliver personalized follow-ups.
Improve Member Experience: Allow members to resume incomplete applications without restarting the entire process.

How It Works

Lead Creation: The Connector identities and imports abandoned or declined Blend applications into Salesforce instantly.
Enhance Sales Efficiency: Equip teams with real-time insights, including customer-specific data and application stage, enabling personalized follow-ups based on where the customer left off in the process.
Seamless Follow-Up: Sales teams receive structured data, allowing them to engage prospects efficiently and increase conversions.

Driving Growth for Langley Federal Credit Union

With the Fortimize Blend Salesforce Connector, Langley Federal Credit Union is optimizing its lead management processes, increasing application conversion rates, and enhancing the overall member experience. This deployment marks a major step forward in streamlining digital banking operations.

About Fortimize

Fortimize, a team-owned Salesforce consultancy and top-five financial services implementation partner, helps institutions strengthen ecosystems, optimize operations, and enhance customer experiences. With a deep focus on data management and integrations, the company delivers scalable solutions that drive efficiency and growth. Learn more at fortimize.com.

View the full press release here.