AI: The strategic weapon lenders need to win in today's market | Blend
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February 11, 2025 in Thought leadership

4 minutes

AI: The strategic weapon lenders need to win in today’s market

The reality of GenAI: from industry hype to practical value.

Illustration of 3 people and digital transformation coming out of cell phone including instant home equity

Remember those sci-fi movies where robots took over the world? Well, artificial intelligence (AI) is here, but instead of dystopian futures, it’s bringing a wave of positive change to the world of business.

Think of GenAI as the super-smart assistant that can understand and process information like never before. It’s not just about flashy chatbots anymore. GenAI is quietly revolutionizing how businesses operate, especially in areas like lending.

It combines the number-crunching abilities of traditional AI with GenAI’s knack for understanding messy, unstructured data. The result? Workflows that are smarter and more efficient than ever before.

And lenders are starting to see the practical applications of this technology. They want AI to help them work better, faster, and smarter. This means streamlining operations and allowing teams to focus on higher-level tasks, while AI takes care of the heavy lifting.

Unlocking the Power of AI in Lending: Efficiency, Growth, and Agility

So, how exactly does AI make lending better? It all boils down to three things:

  • Boosting revenue growth: AI can identify new opportunities, personalize offers, and speed up the lending process, leading to more loans and happier customers.
  • Improving operational efficiency: By automating tedious tasks and streamlining workflows, AI helps lenders save time and money.
  • Building resilience: AI helps lenders adapt to market changes, identify risks, and make better decisions, ensuring they can weather any storm.

Imagine a world where loan approvals are lightning fast, paperwork is a thing of the past, and lenders have a 360-degree view of their customers. That’s the promise of AI in lending. It’s not just about making things faster; it’s about creating a cycle of continuous improvement that benefits everyone – lenders and borrowers alike.

Let’s dive into some real-world examples of how AI is transforming lending:

1. Driving efficiency: Automating at scale to reduce costs

Every manual step in the lending process—document validation, identity verification, underwriting—adds friction, costs, and delays. AI is eliminating these bottlenecks and delivering tangible bottom-line results:

  • Document validation: AI instantly verifies accuracy and completeness of financial documents, removing back-and-forth exchanges with borrowers
  • Identity verification (IDV): Real-time authentication ensures a seamless onboarding process while enhancing security

The impact: Lenders can scale operations without increasing headcount, reducing cost-per-loan and improving margins. A process that once required 10 underwriters to review 1,000 applications can now be managed with AI assistance, freeing up human resources to focus on complex cases and high-value customer interactions.

2. Accelerating growth: Instant gratification and higher conversions

AI isn’t just about efficiency; it’s also revolutionizing the borrower experience, helping lenders meet modern consumer expectations. 

  • Instant Approvals: AI-powered underwriting gives borrowers real-time decisions, transforming the experience from uncertainty to immediate satisfaction. 
  • Improved Funnel Conversion: Faster approvals mean borrowers are less likely to drop off or turn to competitors, increasing the probability of converting every application.

The impact: Lenders increase conversion rates and generate higher revenue streams by attracting and retaining more borrowers.

3. Building resilience: Scaling operations in any market

Whether in periods of rapid growth or economic downturns, AI provides a buffer against operational volatility:

  • In Growth Markets: Lenders can scale application processing without hiring additional staff, ensuring profitability as demand increases.
  • In Recessionary Times: AI maintains efficiency, enabling lenders to handle fluctuating volumes without resorting to layoffs or cost-cutting measures that impact service quality.

The impact: AI future-proofs operations, allowing lenders to stay agile and cost-effective under all economic conditions.

Conclusion: AI is essential

These efficiency gains, growth opportunities, and market advantages lead to a clear conclusion: AI is no longer optional—it’s a competitive necessity. By addressing industry concerns and adopting AI thoughtfully, we can create innovative solutions that benefit everyone—borrowers, lenders, and the broader economy—resulting in a dramatically better, more inclusive financial ecosystem.

Lenders who take a strategic, practical approach now will lead the industry’s future. Those who hesitate risk being left behind in an increasingly digital world.

Here’s how we’re putting these principles into action: AI at Blend

At Blend, we’re transforming financial services by embedding AI into core banking processes like loan origination, underwriting, and deposit management. Our AI solutions are designed to optimize workflows, enhance decision-making accuracy, and create seamless, personalized experiences for both loan officers/bankers and their customers. We are dedicated to delivering secure, reliable, and transparent AI solutions that empower lenders, foster trust, and drive meaningful business.

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