Blend Appoints CU Veteran Reva Rao as Head of Digital Transformation for Credit Unions

Industry powerhouse brings deep expertise to strengthen Blend's solutions and value to credit union digital leadership

June 4, 2025

Today we’re thrilled to welcome Reva Rao as Blend’s new Head of Digital Transformation for Credit Unions.

Reva is a powerhouse in the credit union space, bringing more than 20 years of experience leading digital and lending strategies at institutions like Travis Credit Union and Golden 1 Credit Union. She knows this industry inside and out, and she’s passionate about helping credit unions deliver standout member experiences.

Reva’s appointment comes as Blend continues to grow its footprint in the credit union space, helping hundreds of institutions including seven of the top 10 credit unions in the U.S. modernize everything from account opening to mortgage lending. In her new role, Reva will work closely with credit union leaders to help shape their transformation journeys, building the strategies and solutions they need to grow stronger, compete smarter, and serve their members even better.

“We are honored to have Reva join the Blend team,” said Nima Ghamsari, Co-founder and Head of Blend. “Her deep credit union expertise and proven leadership in digital transformation will be invaluable not only for Blend's continued growth, but more importantly, for the credit unions we serve as they work to deliver exceptional member experiences in an increasingly digital world.”

About Reva

Before joining Blend, Reva served as Chief Lending Officer at Travis Credit Union, where she oversaw Consumer, Mortgage, and Commercial lending at the $5B institution. She also held senior roles at Golden 1 Credit Union, where she led lending for California’s largest credit union. Reva’s background also includes leadership positions at Wells Fargo, Prosper Marketplace, JPMorgan Chase, Greenpoint Mortgage, and Citi where she built deep expertise in pricing, risk, and digital product development.

“Credit unions are at the forefront of member-centric banking, and they deserve technology partners who truly understand their unique challenges and opportunities,” said Reva. “Blend’s unified platform aligns perfectly with what credit unions need: seamless, personalized experiences across all products. I’m excited to help them use technology to build stronger relationships with their members.”

Reva’s leadership will play a key role in continuing that momentum and in helping credit unions turn digital transformation into real member impact.

Want to learn more about how Blend supports credit unions? Visit our credit union solutions page