Earlier this month, Tones Porter, our head of design, joined the panel “Designing Inclusive and Accessible Products to Reach Global Customers” with Megan Rose Dickey from TechCrunch. Throughout their discussion, Tones talks about what accessibility means to Blend. In his words, “It’s about [widening] the aperture for people of all backgrounds to get access to the products they need to lead better lives.” The Blend platform allows financial institutions to facilitate an inclusive lending environment.
Watch the Tech Inclusion panel: “Designing Inclusive and Accessible Products to Reach Global Customers”
Inclusivity is at the core of what Blend does, and accessibility has been woven into our platform from the beginning. 29% of low-income Americans (making less than $30,000 per year) rely on their smartphones for internet access. Blend’s mobile capabilities help provide access to these groups, with over one-third of borrowers using Blend on a mobile device. According to the FDIC, 48.9 million adults in the U.S. were considered underbanked as of 2017, meaning they had limited access to financial services like credit cards or loans. Our mobile capabilities can provide access to these underserved populations, and we continue to find new ways to reduce barriers to entry and make lending more inclusive.
By providing a platform for lenders, Blend strives to:
- Increase access to apply for capital, particularly for the underserved and underbanked
- Increase financial proficiency through guided workflows and contextual assistance
- Foster sound financial decisions by allowing lenders to spend more time advising customers
- Increase transparency around people’s financial profiles and what is available to them
- Be fully inclusive of all backgrounds and levels of ability
As Tones says during the panel, Blend gives people the confidence to understand their financial profiles and provides them with a clear path to access. Watch the discussion to hear more about how designers are developing inclusive products.